Innovative strategies of content marketing have come up as an excellent help for many retailers and brands to grow and attract a vast customer base. The techniques and policies implemented by these brands can help better engage and reach with target audiences. Here are some of the best practices to keep in mind to get started with interactive content marketing strategy –
Come up with engaging content –
Of course, it is not the easiest thing on the planet to do. But starting an interactive blog is one of the easiest ways. You may be compelled to think of the right content to develop next. You need to time the blog content. It is also easy to measure and track what is attractive to the viewers. According to the studies, retailers and brands can get 55% more visitors with a blog. You can build out your own brand by maintaining a blog.
Start a hashtag trend –
From #MidweekMotivation to #MondayBlues and #ThrowbackThursday, popular hashtags can help improve exposure and build new connections in digital marketing strategy. You can strike a chord with your target audience, build your social media presence, and create a loyal customer base. You can find a lot of trending hashtags with different sources for your next campaigns.
Seek endorsements –
According to research, around 85% of customers rely on personal recommendations and online reviews. Testimonials from genuine customers are more than just feedback. You can display the same on your homepage or put a testimonial video together to ramp up your reputation in the business.
Create videos –
Video is a well-known medium as it works well at each stage of the journey. After watching an ad on the internet, there are 64% chances that buyers can decide to buy a product. But when they get your video on a page, the chances are 80%. You can find out where to invest in videos with early learning, especially with holistic ad campaigns.
Start giveaways –
If you are running a coffee chain, for example, you may give away a limited number of complimentary drinks to your customers as perks. Who doesn’t love a freebie? It attracts potential customers to try your service or product for free before buying them. It builds goodwill quickly.
Live Streaming –
By 2021, the live streaming is going to be a $70 billion industry. As it grows with popularity, live podcasts or videos can easily attract new customers and see your business on the go. They can easily get an insight into your expertise directly. You can instantly go live on Facebook, along with Spotify and Instagram.
By implementing the right techniques and strategies, you can easily retain and attract new customers. It is also advantageous when you can access the customer base and keep track of the performance of all campaigns on different channels.
